BAABA HOLLAND

MBA

founder & Creative Director

we are driven by a passion for design, creativity, strategy and innovation

There is a particular kind of client who finds their way to Baaba Holland. They are exceptionally good at what they do. Their work is impeccable. Their reputation among those who know them is flawless. Yet something about how they present themselves to the world does not match. The website feels dated. The content feels scattered. The message is unclear or worse, invisible. They know it but they have been too focused on the work to step back and see the full picture and it is costing them growth and credibility.

Baaba Holland does not believe in labels. She has been called a brand strategist, a creative director, a consultant and an advisor. She prefers a simpler explanation: she builds brand worlds.

She grew up in the suburbs of Chicago, the daughter of Ghanaian immigrants who taught her that there was no limit to what she could achieve. Her father, a chemical engineer with patents to his name and a respected leader in their community and her mother, a real estate professional who could walk into any room and command it.. They raised her with a clear standard: show up with character, integrity, respect and style.

She was the kid who could not pick just one thing. She played competitive soccer, danced, cheerleaded, had her art exhibited at the cultural center and fell so deeply in love with physics that she nearly went into a career in science. She won her spelling bee and loved school so much she showed up even when she was sick. For a long time she thought she would become a film director.

Baaba spent 13 years in Fortune 500 leadership at JPMorgan Chase, Wells Fargo, and Willis Towers Watson, managing strategic partnerships with institutions including The Metropolitan Museum of Art, The Field Museum and Northwestern University. A decade ago, she founded The Baaba Holland Agency.

When she is not building brand worlds, she can be found walking the Chicago lakefront with her husband and daughter, enjoying date nights in the city and living the kind of full, intentional life she encourages her clients to build for themselves.