founder & Creative Director

we are driven by a passion for design, creativity, strategy and innovation

Baaba Holland, the visionary founder of the BHA (Baaba Holland Agency,) and a true luminary in the field of marketing and branding. With an exceptional track record spanning more than 20 years, she has earned a reputation as an unparalleled master of building top-tier brands across diverse categories, making her a sought-after consultant by discerning clients.

Baaba Holland's career has been marked by her unwavering commitment to excellence, as evidenced by her extensive industry experience across a broad range of organizations, from global agencies to local start-ups. Having served as an executive at companies such as JP Morgan Chase and Wells Fargo, she has garnered invaluable insights and expertise in the dynamic and ever-evolving marketing and branding industry.

Her rich and diverse experience also encompasses working on intricate projects for the Metropolitan Museum of Art, where she honed her skills in creativity and strategy. Baaba Holland's mastery of marketing and branding is an inspiration to her team, and her achievements continue to be a source of admiration in the industry.

At the Baaba Holland Agency, we firmly believe that mentorship is a potent catalyst for empowering the next generation of professionals. In line with this philosophy, Baaba Holland serves as the Vice Chair of Step Up's Midwestern Board - Chicago chapter, an organization dedicated to providing girls with the tools, skills, and confidence to pursue their dreams and unleash their full potential in the world.

With her innovative vision and entrepreneurial acumen, Baaba Holland leads her team of strategists, creatives and seasoned marketing experts to drive business success for BHA clients through the power of strategy, creativity, and ingenuity. Her academic achievements include an MBA from Roosevelt University and a BBA from Howard University.

Baaba currently resides in Chicago with her husband Cole, and daughter Ariel.

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